Welcome to B2C Webcasts!
Do you want to increase your knowledge and skills while improving your organization’s marketing results?
Join Business 2 Community and our expert panelists as we provide a balanced view of the current business landscape based on industry best practices and trends, as well as real-life experiences. Our live and recorded webcasts focus on helping you execute better, drive ROI and advance your career. Since 2010, we have strived to be a leading source of thought leadership around topics such as marketing, social media, public relations, business strategy and much more.
Overview: While Solution Selling was effective and popular in the ‘80s and ‘90s, in the rise of social media, the effectiveness of this method has waned. Customers who used to be open to answering dozens of questions in a meeting are no longer open to it. Customers are also approaching buyers… Find out more ›