7 Keys for Creating Awesome B2B Content that Converts
Although a growing number of B2B marketers are turning to content marketing to generate leads and increase their conversions, many have a hard time creating the type of content that truly engages their audience. In fact, the B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America report revealed that 52% of B2B marketers are concerned about producing the type of content that engages. This webcast will show B2B marketers how to create content that keeps their target audience coming back for more.
During this webcast, you will discover:
- How to find out what types of content will appeal the most to your target audience.
- Secrets to engaging early, mid- and late-stage leads.
- What you must do to make your content “findable”.
- How to create compelling calls to action that motivate readers to take the next step.
- And more!
Rachel Foster, CEO and B2B Copywriter, Fresh Perspective Copywriting
Rachel Foster is the CEO of Fresh Perspective Copywriting, where she helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel shares her insights on B2B marketing in her articles for The Content Marketing Institute, Business 2 Community and her Fresh Marketing Blog. When she’s not writing, Rachel enjoys Lindy Hop (swing dancing), Pilates and sailing. You can connect with Rachel on LinkedIn, follow her on Twitter (@CopywriterTO) or check out her B2B marketing resources at www.freshperspectivewriting.com.
Scott Armstrong, Partner, Brainrider Inc.
By applying his 20+ years of experience Scott is focused on delivering better B2B marketing including better website design, and better lead generation programs and better B2B content marketing. His management approach blends business acumen, trusted advice, client service and an entrepreneurial mindset with a team based work-style that keeps Brainrider focused on delivering against objectives. You can connect with Scott on Twitter (@brainrider) or go to www.brainrider.info for B2B marketing ideas and resources.