A Guide to Content Curation: How Social Media Changed the Game
Content Curation is a critical aspect of an organization’s Social Media and Content Marketing strategies. Content Curation is changing the way people read news, e.g. Reddit; the way we share our ideas and interests, e.g. Pinterest; and impacting the way customers are making purchase decisions.
This webinar will explore how marketers can take advantage of the many tools and resources to effectively use Content Curation to drive traffic, improve SEO, and position their brands as thought leaders. Cameron will share how HootSuite has used Content Curation to increase blog traffic by 300% in the last year, as well as other real world examples.
Cameron Uganec, Director, Marketing and Communications, HootSuite
Cameron is the Director of Marketing at HootSuite. Today, he is focused on building a global brand through a storytelling approach, with social media and content at its core.
Cameron has over 15 years of digital media and marketing experience. Previously, he worked for Intrawest, as VP Marketing Services. He built a culture of creativity and innovation with a community of 70 marketers around world, supporting $5 Billion in real estate sales. He has also worked on the agency-side with McCann WorldGroup, in San Francisco and Toronto, leading global campaigns for General Motors, Unilever and Microsoft.