OnDemand Webcast:
Can Large Brands Genuinely Be Helpful (And Still Profitable)?

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Original Webcast Date: Wednesday September 4, 2013

Overview

For many enterprises, “helpfulness” doesn’t make it into their marketing strategy. But in today’s digital world, maybe it should.

In this webinar, Jay Baer, author of “Youtility: Why Smart Marketing is About Help Not Hype,” will make his case that global business need to shift their marketing strategies from selling to helping.

Then, an all-star panel of brand practitioners will debate the merits of Jay’s position.

Speaker

Jay Baer, Marketing Keynote Speaker & Best-Selling Author

Jay BaerJay Baer is a hype-free marketing strategist, acclaimed keynote speaker, and best selling author. A founder of five companies, Jay is President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has advised more than 700 companies since 1994, including 30 Fortune 500 corporations. His new business book Youtility: Why Smart Marketing is About Help Not Hype reached #3 on the New York Times best seller list. He was also named one of America’s top social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world’s #1 content marketing resource.

Moderator

Colin Burns, Account Director, Sprinklr

Colin BurnsColin Burns is an Account Director at Sprinklr where he works alongside Fortune 500 clients to ensure clients succeed at driving to Social @ Scale. In his past life, Colin was Senior Manager of Digital & Social Media within the AT&T Global Marketing Organization. He developed and lead strategic social media programs; managed social media operations; oversaw social channel publishing, moderation; and coordinated with stakeholders to develop and implement social media plans to align with corporate strategy.

In his past life, Colin launched the consumer social media strategy at Chipotle Mexican Grill and Match.com, and he cut his marketing teeth at Red Bull.

Colin is a Texas-born Horned Frog fan who holds a Bachelor of Arts in History from Texas Christian University and is currently pursuing his MBA at University of Texas at Dallas.

Panelists

Greg Gerik, Social Media Leader, 3M

Greg GerikWith over 10 years of experience working with digital and technology companies, Greg Gerik is the Social Media Leader for the Global eTransformation Team at 3M. His team is charged with driving world-class online interaction, content, strategy and customer experience to 3M and 3M global partners. His role is to infuse social business into all aspects of the eTransformation program, lead corporate initiatives and develop a social business roadmap for global replication. Before moving to this role, he was the Global Lead for the 3M Consumer & Office Business working with brands such as Post-it®, Scotch® and Nexcare™.

Greg came to 3M from Thomson Reuters where he assisted in the development of best practices, blogging programs and a foundation for social interaction with customers in their Legal Division. He built their first customer education blogging program based on customer insights and business intelligence leveraging and leading their team of 20 editorial writers. He also holds a law degree from Michigan State University College of Law and a Communications degree from Texas A&M University.

Jay Vasudevan, Manager of Social Commerce, StubHub

Jay VasudevanJay Vasudevan is a Manager of Social Commerce at StubHub (eBay Inc.). He is responsible for the world’s largest fan-to-fan ticket market place’s social commerce experiences like Go Together. Prior to StubHub, he headed the North American business of Brandtology (iSentia), the largest social media intelligence provider in the Asia Pacific. He guided 22 Global Brands and 15 Media Agencies with their social media intelligence and strategy.

Paul Haskell, Social Commerce and Emerging Media Manager, Omaha Steaks

Paul HaskellPaul Haskell leads social strategy at Omaha Steaks and is a key advocate for the company’s content marketing efforts. Under Paul’s direction, Omaha Steaks has continued to grow and deepen relationships with its social community by providing not only top-notch customer service, but also engaging and valuable content that helps people do great things in the kitchen or on the grill. You can follow Paul on Twitter @phaskell, but apologies in advance for all the cycling tweets.


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