How To Create Killer Marketing Content
Blogs, whitepapers, and social content are now a crucial piece of a modern marketers digital strategy. With the rise of content marketing, the rate at which content is produced and distributed has vastly increased, and your customers are bombarded with a virtual buffet of content and media on the daily. So how do you stand apart? How do you develop attention-grabbing content that will generate those allusive lead conversions? Join Linda West, Manager of Demand Gen and Leo Merle, Marketing programs Manger, both of Act-On Software, to learn the recipe for creating killer marketing content.
This session will cover:
- Identifying the right buyer persona characteristics to influence content topics
- Pinpointing corporate and product values that need to be communicated
- Finding the sweet spot: overlap between persona characteristics and product values
- Developing tone and keeping it consistent
Linda West, Manager, Demand Generation, Act-On Software
Linda West supports overall lead generation goals with strategic planning, content creation, and analysis of campaign effectiveness at Act-On Software. Prior to joining Act-On, Linda worked at a New York based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Linda has also worked for some of the world’s largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. With extensive experience in traffic generation, lead nurturing, and lead scoring, Linda’s expertise is focused on content strategy and digital lead generation. Follow Linda on Twitter at @misslindawest.
Leo Merle, Marketing Programs Manager, Act-On Software
Leo Merle is Responsible for managing online event strategy and execution at Act-On Software. Leo develops and launches demand generation programs, email and online marketing, with the purpose of generating news sales leads. Follow Leo on Twitter at @leomerle5.