Gamification 101: What You Need to Take Engagement to the Next Level
Technology is having a huge impact on the way companies engage employees and customers. Enter gamification. What is it and why should you care about it? Gamification is a new method for driving engagement and loyalty with social communities—and yes, there is real business value that can be measured.
In Gamification 101, you’ll discover:
- Why gamification is the key to engaging employees and customers and driving business results.
- How to turn customer and employee attitudes from “I have to” into “I want to”.
- The 10 key mechanics that video game designers use to motivate peak performance.
- What metrics you should track to demonstrate real business value.
- Real-world examples of companies that are using gamification to increase customer and employee engagement.
Rajat Paharia, Founder and Chief Product Officer, Bunchball
Widely recognized as the father of gamification, Rajat Paharia founded Bunchball in 2005. Since then, he has parlayed his unique understanding of technology and design – along with a preternatural ability to recognize patterns – into the creation of a company whose market-defining solutions have helped engage customers and motivate employees at a wide array of companies, including Toyota, Mattel, T-Mobile, Bravo, VMware, ESPN, BOX Technologies and Kimberly Clark. Rajat is the also the author of the New York Times and Wall Street Journal bestseller “Loyalty 3.0 – How to Revolutionize Customer and Employee Engagement with Big Data and Gamification.”
Christopher Morace, Chief Strategy Officer, Jive Software
As Chief Strategy Officer, Chris Morace is responsible for turning Jive’s vision for Social Business into tightly aligned execution across departments. Under his direction the company became the industry-recognized leader in Social Business Software by all of the major analysts. He has an 18-year track record for building high-growth, high-value businesses in the technology sector. Prior to joining Jive, Chris held executive positions including Vice President of Research & Development at Mercury Interactive, (acquired by Hewlett Packard) and Vice President of Product Development at Kintana. Chris is a recognized thought leader on social business topics and is frequently called upon as a speaker and advisor. Chris is also the author of the New York Times and USA Today bestseller “Transform: How Leading Companies are Winning with Disruptive Social Technology”. Chris holds a B.S. in Biological Sciences from Stanford University. He currently lives in the Bay Area with his wife and two children.