Social Media Has Changed the Game for Marketing Professionals. Have You Changed Yours?
In this live webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals — and your career. With over 20 years of combined experience in social media, the authors will share success stories and best practices for mixing social media into your marketing plan, leveraging the top social media channels, and generating leads.
- The key differences between B2B and B2C social media and how to use this information to your advantage
- How to engage more effectively with your customers, partners, and prospects
- How to build a “social-first” approach to marketing that increases effectiveness and reduces costs
Natascha Thomson is the Owner & Founder of MarketingXLerator – a B2B Social Media Marketing Consultancy – with a focus on using social media to connect people for business impact. She is also a co-author of the book 42 Rules for B2B Social Media Marketing.
Michael Procopio is a Social Media Strategist who blogs at MProcopio.com. Michael is an author, speaks internationally about social media and is a member of the Society for New Communications Research. He has more than 25 years experience in high-tech organizations as a business leader, and technology and marketing manager. As a social media strategist he consults with companies from startups to Fortune 1000 on social media and social intelligence. Previously he managed HP Software’s overall social media presence and direction where a social media lead gen activity yielded a 2500+% ROI.
Peter Spielvogel is a Senior Director of Marketing at SAP. Peter has been a high-tech marketing executive since the early 1990s and a business-to-business social media practitioner since 2005. He uses social media extensively to understand market requirements, build awareness among current and future customers, engage in online discussions, promote events, and generate targeted leads. Peter leverages wikis to share fresh content among marketing, sales, product management, and various technical teams. In his current role at SAP, he provides product marketing and product management expertise to SAP’s early stage teams. Previously, at HP, he led a global product marketing team. Prior to HP, he held executive-level marketing roles at several startup companies. Peter’s education includes an MBA from the Tuck School of Business at Dartmouth and a BS in Engineering from Princeton University. He is based in Silicon Valley, California.