The Future of Social Media: How Will It Impact Marketing, Sales & Customer Service?
Social Media in the enterprise continues to be a hot topic across marketing, sales and customer service workloads. For many, social media in the enterprise is a double-edged sword – a ‘must participate’ business activity with high customer engagement benefits, but full of risks, pitfalls and sometimes questionable ROI. As more companies begin leveraging social media for marketing, sales and customer service, it is more important than ever to stay ahead of the curve. As we head into 2013 our expert panel will discuss the following:
- How to build a winning social media strategy.
- Best practices surrounding the use of social media for marketing, sales and customer service.
- Their predictions as to what will unfold in the future and how it will impact your business.
Pam Moore is the CEO & founder of Marketing Nutz, a full service experiential social brand, reputation management and digital marketing angecy. In addition, Pam has 15+ years experience helping business both small and large and was named a Top 10 Social Media Influencer by Forbes.
Anthony Leaper is the Senior Vice President of the Enterprise Social Software Business Unit at SAP. Anthony is responsible globally for the business development of SAP’s Social Collaborative Solutions. He also blogs on Forbes.com.
Shep Hyken is Chief Amazement Officer (CAO) at Shepard Presentations. Shep is a customer service expert and New York Times bestselling author. For more information about Shep visit hyken.com.