Why AuthorRank is the Future of SEO and What You Need to do About it Now
If you’ve followed SEO and Internet marketing news over the past year or so, you’ve no doubt come across the concept of AuthorRank, which AJ Kohn says “could be more disruptive than all of the Panda updates combined.” Google has stated that “the identity of individual agents responsible for content can be used to influence search ratings.” In other words, Google will begin (or has begun) to consider not only content quality as the basis of search results, but also their authors. Many believe that AuthorRank will be the definitive SEO ranking factor for all content on the web. In this webinar, Chad Pollitt and Steven Shattuck will get you up to speed on what AuthorRank is and why you need to start taking advantage of this up-and-coming search engine ranking factor.
- Overview of the history of AuthorRank / Agent Rank.
- Gain an understanding of how AuthorRank can affect search engine rankings and click-through rates.
- Learn how to set up Google Authorship to begin establishing your AuthorRank today.
- Learn how to optimize author rich snippets to increase CTR.
Chad Pollitt: Director of Marketing, DigitalRelevance
Since 2002, Chad Pollitt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for hundreds of companies and organizations and is an internet marketing expert. Chad is a decorated veteran of Operation Iraqi Freedom, a former Army National Guard Commander and the Director Marketing at DigitalRelevance. He authored “The Content Marketing Manifesto” in 2012. His other writings and articles have been published in dozens of newspapers, magazines and websites throughout the world. With over 10 million dollars of tracked ROI for SEO alone, he has been a guest lecturer, syndicated blogger, author, keynote presenter and featured on multiple radio shows, podcasts, The Wall Street Journal and The New York Times.
Steven Shattuck: Community Manager, DigitalRelevance
Steven Shattuck is Senior Marketing Associate / Community Manager at DigitalRelevance. Recipient of the David Letterman Scholarship, he graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. Steven has been published in Search Engine Journal and his work is frequently syndicated to Business2Community and Social Media Today. He also serves as Communications Director for the Irvington Halloween Festival, one of the country’s largest and longest-running community events, and helps organize Startup Weekend Indianapolis. Steven has spoken at national and local conferences, and is frequently interviewed by traditional media outlets in Indianapolis for his expertise in social media marketing.